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Front Page > Archived Education > Business Economics (T-LT) > 2006 > Year 2 > Marketing of Services (TLS1103)

Marketing of Services

Structure Type: Study unit
Code: TLS1103
Type: Optional obligatory / Basic Studies
Curriculum: T-LT 2006
Level: Bachelor of Business Administration
Year of Study: 2 (2007-2008)
Credits: 5 cr
Responsible Teacher: Skåtar, Kim
Language of Instruction: Finnish

Courses During the Academic Year 2007-2008

Impl.Study TimeTeacher(s)LanguageEnrolment
22007-08-27 – 2007-12-21Kim SkåtarFinnish2007-08-17 – 2007-09-07
32007-10-29 – 2008-03-07Thomas SabelFinnish2007-10-08 – 2007-11-02

Still need to take the course? See the courses during the academic year 2018-2019.

Learning Outcomes

The objective is to provide knowledge about special issues regarding marketing of services. The student is able to apply the provided information in decisions regarding marketing.

Student's Workload

Total work load: 135 h. Scheduled studies: 50 h. Individual studies: 85 h.
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

Basics of marketing, Sales Management.

Contents

The service-production system, service quality and development of services, principles of service management.

Regional Impact

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Internationality

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Recommended or Required Reading and Other Learning Resources/Tools

Grönroos C. 2007: Service Management and Marketing. Customer Management in Service Competition. 3rd edition. John Wiley & Co, Chichester.
• Other material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

Test:

5: utilise and apply essential theories, concepts and meth-ods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in var-ious situations


Assignment:

5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and pre-sent development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert

3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field

1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field

Assessment Methods

Numerical assessment (0-5). Active participation in class 25%. Examination 50% and assignments 25%.


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