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Front Page > Archived Education > Business Economics (T-LT) > 2005 > Year 3 > Planning of the International Marketing (TLS1306)

Planning of the International Marketing

Structure Type: Study unit
Code: TLS1306
Type: Optional obligatory / Basic Studies
Curriculum: T-LT 2005
Level: Bachelor of Business Administration
Year of Study: 3 (2007-2008)
Credits: 6 cr
Responsible Teacher: Björkman, Päivi
Language of Instruction: Finnish

Courses During the Academic Year 2007-2008

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
1T-LT-3M2007-08-27 – 2008-03-07Päivi BjörkmanFinnish2007-08-17 – 2007-09-07

Learning Outcomes

The student will know the factors that influence the operations and succeeding in retailing in practice. He/she can build up a strategic plan for a store and apply it in practice.

Student's Workload

Total work load: 135 h. Scheduled studies: 50 h. Individual studies: 85 h.

Prerequisites / Recommended Optional Courses

Customer oriented marketing, Consumer and Buying Behaviour. Services marketing.

Contents

Retail operation environment, strategic planning, networking relations, planning of store environment, leadership, security and marketing.

Recommended or Required Reading and Other Learning Resources/Tools

Finne, Sami; Kokkonen, Tuomas: ECR-Asiakaslähtöinen toimintaketjun hallinta. WSOY 1998
-other material provided by the lecturer

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, team work, excursions and presentation of stores

Assessment Criteria

1 The student understands the principles of retail operation environment and strategic planning.
3 The student understands well the principles of retail operation environment and strategic planning. The student can perform marketing management-activities from a retail-store perspective in practice.
5 The student understands excellently the principles of retail operation environment and strategic planning. The student can very well perform marketing management-activities from a retail-store perspective in practice.

Assessment Methods

Numerical evaluation (0-5). Active participation in class 5 %. group examination 80 % and assignments 15 %


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