Planning of the International Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1306 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-LT 2005 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2007-2008) |
| Credits: | 6 cr |
| Responsible Teacher: | Björkman, Päivi |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2007-2008
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 1 | T-LT-3M | 2007-08-27 – 2008-03-07 | Päivi Björkman | Finnish | 2007-08-17 – 2007-09-07 |
Learning Outcomes
The student will know the factors that influence the operations and succeeding in retailing in practice. He/she can build up a strategic plan for a store and apply it in practice.
Student's Workload
Total work load: 135 h. Scheduled studies: 50 h. Individual studies: 85 h.
Prerequisites / Recommended Optional Courses
Customer oriented marketing, Consumer and Buying Behaviour. Services marketing.
Contents
Retail operation environment, strategic planning, networking relations, planning of store environment, leadership, security and marketing.
Recommended or Required Reading and Other Learning Resources/Tools
Finne, Sami; Kokkonen, Tuomas: ECR-Asiakaslähtöinen toimintaketjun hallinta. WSOY 1998
-other material provided by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, team work, excursions and presentation of stores
Assessment Criteria
1 The student understands the principles of retail operation environment and strategic planning.
3 The student understands well the principles of retail operation environment and strategic planning. The student can perform marketing management-activities from a retail-store perspective in practice.
5 The student understands excellently the principles of retail operation environment and strategic planning. The student can very well perform marketing management-activities from a retail-store perspective in practice.
Assessment Methods
Numerical evaluation (0-5). Active participation in class 5 %. group examination 80 % and assignments 15 %