Project Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1302 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-LT 2005 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2006-2007) |
| Credits: | 3 cr |
| Responsible Teacher: | Björkman, Päivi |
| Language of Instruction: | Finnish |
Learning Outcomes
The student is informed about the project marketing and project selling as a part of business strategy. The special characteristics and qualities of project marketing and project selling are covered.
Student's Workload
total 80 h
lectures and the exam 40 h
autonomous studies 40 h
Prerequisites / Recommended Optional Courses
basics of marketing
Contents
The characteristics and qualities of projectmarketing, marketing strategy, project management, project marketing and management of co-operative networks, selling process of the projects.
Recommended or Required Reading and Other Learning Resources/Tools
Artto, Karlos-Martinsuo, Miia-Kujala, Jaakko. 2006. Projektiliiketoiminta. WSOY, Helsinki.
-other material informed by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments, team work, project work
Assessment Criteria
1: the student is able, with guidance, to utilize the theori learned during the study unit
3: the student is able to utilize the concepts independently
5: the student is able to implement the theori independently in new contexts
Assessment Methods
num. 0-5
exam 80 %, completed tasks 20 %