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Front Page > Archived Education > International Business (T-IB) > 2012 > Year 3 > Multinational Marketing (TGS2002)

Multinational Marketing

Structure Type: Study unit
Code: TGS2002
Type: Optional obligatory / Professional Studies
Curriculum: T-IB 2012
Level: Bachelor of Business Administration
Year of Study: 3 (2014-2015)
Credits: 4 cr
Responsible Teacher: Frank, Kristina
Language of Instruction: English

Learning Outcomes

The student will get familiar with international markets, market research instruments and marketing instruments and enlarge his methodical, social and personality competences.

Student's Workload

Total work load of the course: 108 h
- of which scheduled studies: 54 h
- of which autonomous studies: 54 h

Prerequisites / Recommended Optional Courses

Basic studies at Vamk

Contents

Development of international trade and direct investments.
International, environmental, political, cultural and other factors influencing international marketing. Analysis and selection of international markets. Forms of market entry. International marketing mix. Strategies for and controlling of world-wide activities.

Recommended or Required Reading and Other Learning Resources/Tools

EU Commission : Euro Marketing
Jeannet, Hennessy : Global Marketing Strategies
IMD : Case Studies
World Wide Web.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, group discussions, exercises and cases as individual and group projects.

Assessment Criteria

According to the assessment of the German university

Assessment Methods

Active course participation, (group) presentation of exercises and cases, examination.


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