Market Environment in Asia
| Structure Type: | Study unit |
|---|---|
| Code: | TIS1402 |
| Type: | Optional obligatory / Professional Studies |
| Curriculum: | T-IB 2010 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2012-2013) |
| Credits: | 7 cr |
| Responsible Teacher: | Nahan-Suomela, Rosmeriany |
| Language of Instruction: | English |
Learning Outcomes
The aim of the course is to provide students with an overview of the Asian markets and factors influencing operations of Western companies in Asia.
Student's Workload
Total work load of the course: 189 h
- of which scheduled studies: 90 h
- of which autonomous studies: 99 h
Prerequisites / Recommended Optional Courses
Basic studies at VAMK
Contents
Market characteristics in Asia, strategies used by multinational corporations in Asia, Asian management systems.
Recommended or Required Reading and Other Learning Resources/Tools
Lassere, Philip (2006): Strategies For Asia Pacific: Building the Business In Asia. Palgrave MacMillan. USA
Chen, M. (2004): Asian Management Systems. Chinese, Japanese and Korean Styles of Business. Thomson Learning. London.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Cooperative learning through problem-based studies and personal learning plan.
Assessment Criteria
According to the assement of the Asian university
Assessment Methods
Course participation, examination and project assignments.