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Front Page > Archived Education > International Business (T-IB) > 2005FT > Year 2 > Industrial Marketing and Purchasing (TIS1102)

Industrial Marketing and Purchasing

Structure Type: Study unit
Code: TIS1102
Type: Optional obligatory / Professional Studies
Curriculum: T-IB 2005FT
Level: Bachelor of Business Administration
Year of Study: 2 (2006-2007)
Credits: 3 cr
Responsible Teacher: Nahan-Suomela, Rosmeriany
Language of Instruction: English

Courses During the Academic Year 2006-2007

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
1T-IB-2-1, T-IB-2-22006-08-28 – 2006-12-22Karl-Johan SmedsEnglish2006-08-18 – 2006-09-10

Learning Outcomes

To introduce the student to international marketing and purchasing with a special emphasis on industrial networks.

Student's Workload

Total work load of the course: 81 h
- of which scheduled studies: 39 h
- of which autonomous studies: 42 h

Prerequisites / Recommended Optional Courses

Marketing Mix Elements

Contents

Special features of the industrial market, professional purchasing, industrial segmentation, market information, market planning, industrial market communication, negotiations and networks.

Recommended or Required Reading and Other Learning Resources/Tools

Business to Business Marketing : analysis and practice in a dynamic environment / Rob P. Vitale, Joseph J. Giglierano. (2002 or the latest edition).

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, reading assignments and written assignments.

Assessment Criteria

1
The student understands international marketing and purchasing in industrial networks.

3
The student understands well international marketing and purchasing in industrial networks and can apply learned issues in practice.

5
The student understands excellently international marketing and purchasing in industrial networks and can apply to a great extent the learned issues in practice.

Assessment Methods

Numerical (0-5).
Exam, activity and assignments


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