Industrial Marketing and Purchasing
| Structure Type: | Study unit |
|---|---|
| Code: | TIS1102 |
| Type: | Optional obligatory / Professional Studies |
| Curriculum: | T-IB 2005FT |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2006-2007) |
| Credits: | 3 cr |
| Responsible Teacher: | Nahan-Suomela, Rosmeriany |
| Language of Instruction: | English |
Courses During the Academic Year 2006-2007
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 1 | T-IB-2-1, T-IB-2-2 | 2006-08-28 – 2006-12-22 | Karl-Johan Smeds | English | 2006-08-18 – 2006-09-10 |
Learning Outcomes
To introduce the student to international marketing and purchasing with a special emphasis on industrial networks.
Student's Workload
Total work load of the course: 81 h
- of which scheduled studies: 39 h
- of which autonomous studies: 42 h
Prerequisites / Recommended Optional Courses
Marketing Mix Elements
Contents
Special features of the industrial market, professional purchasing, industrial segmentation, market information, market planning, industrial market communication, negotiations and networks.
Recommended or Required Reading and Other Learning Resources/Tools
Business to Business Marketing : analysis and practice in a dynamic environment / Rob P. Vitale, Joseph J. Giglierano. (2002 or the latest edition).
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, reading assignments and written assignments.
Assessment Criteria
1
The student understands international marketing and purchasing in industrial networks.
3
The student understands well international marketing and purchasing in industrial networks and can apply learned issues in practice.
5
The student understands excellently international marketing and purchasing in industrial networks and can apply to a great extent the learned issues in practice.
Assessment Methods
Numerical (0-5).
Exam, activity and assignments