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Front Page > Archived Education > International Business (T-IB) > 2005FT > Year 2 > Research Methodology in International Marketing (TIS1101)

Research Methodology in International Marketing

Structure Type: Study unit
Code: TIS1101
Type: Optional obligatory / Professional Studies
Curriculum: T-IB 2005FT
Level: Bachelor of Business Administration
Year of Study: 2 (2006-2007)
Credits: 5 cr
Responsible Teacher: Sabel, Thomas
Language of Instruction: English

Courses During the Academic Year 2006-2007

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
1T-IB-2-12006-10-30 – 2007-03-09Thomas SabelEnglish2006-10-09 – 2006-11-05
2T-IB-2-22007-01-08 – 2007-05-25Thomas SabelEnglish2006-12-11 – 2007-01-14

Learning Outcomes

The objective of this course is to introduce students to the basic concepts and methods of market research and analysis.

Student's Workload

Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h

Prerequisites / Recommended Optional Courses

Basic studies

Contents

Identification of information sources and research methods to be used and recognition of the importance of marketing information systems in marketing management. Definition of the marketing problems, researching the markets, key market research methods, planning the research project and the design and process of market research.

Recommended or Required Reading and Other Learning Resources/Tools

- Kumar, V. 2000. International Marketing Research. USA. Prentice Hall.
- Saunders, M. – Lewis, P. – Thorhill, A. (latest edition). Research Methods for Business Students.
- Additional material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, individual and group assignments.

Assessment Criteria

5 the student has an excellent understanding of the main elements of international market research and can to a great extent apply the learned issues in practice. 3 the student understands well the main elements of international market research and can apply learned issues in practice. 1 The student has a basic understanding of international market research

Assessment Methods

Written exam 40% assignments 60%. Numerical (0-5).


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