Special Aspects of Marketing
| Structure Type: | Study module |
|---|---|
| Code: | TFS1410 |
| Type: | Compulsory |
| Curriculum: | T-FE 2012V |
| Level: | Bachelor of Business Administration |
| Credits: | 15 cr |
| Responsible Teacher: | Virtanen, Henrik |
| Language of Instruction: | Swedish |
Learning Outcomes
The aim is that the student knows the special aspects of consumer marketing and knows marketing with focus on business-to-business markets. The student is able to develop marketing activities on consumer and business-to business markets and can implement them in practice.
Courses:
Green marketing (3 cr)
Business-to-Business marketing (2 cr)
Business-to-Business networks (3 cr)
Virtual marketing (4 cr)
Advertising graphics (3 cr)
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments, presentations.