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Front Page > Archived Education > Business Economics (T-FE) > 2012V > Year 2 > Customer Relationship Marketing (TFS1102)

Customer Relationship Marketing

Structure Type: Study unit
Code: TFS1102
Type: Optional obligatory / Basic Studies
Curriculum: T-FE 2012V
Level: Bachelor of Business Administration
Year of Study: 2 (2013-2014)
Credits: 3 cr
Responsible Teacher: Virtanen, Henrik
Language of Instruction: Swedish

Courses During the Academic Year 2013-2014

Impl.Study TimeTeacher(s)LanguageEnrolment
92014-01-07 – 2014-05-30Henrik VirtanenSwedish2013-12-09 – 2014-01-10

Learning Outcomes

The objective is to study how relationship marketing, network marketing and interaction between parties function in marketing. The student applies the provided information in decisions regarding marketing.

Student's Workload

Total work load: 81 h. Scheduled studies: 39 h. Individual studies: 42 h.

Prerequisites / Recommended Optional Courses

Customer oriented marketing

Contents

The concept of relationship marketing, relationships between companies, relationships between company and customer and the impact of relationships on marketing.

Recommended or Required Reading and Other Learning Resources/Tools

- Gummesson, E (2004): Total Relationship Marketing. Marketing Management. Relationship strategy and CRM approaches for the network economy.
- Other material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

1 The student understands some basics about relationship marketing.
3 The student understands well the principles of relationship marketing and can apply learned issues in practice.
5 The student understands excellently the principles of relationship marketing and can to a great extent apply the learned issues in practice.

Assessment Methods

Examination (60%) and assignments (40%). Numerical assessment (0-5).


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