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Retail Environment

Structure Type: Study unit
Code: TLS1601
Type: Compulsory / Professional Studies
Curriculum: T-FE 2012
Level: Bachelor of Business Administration
Year of Study: 2 (2013-2014)
Credits: 5 cr
Responsible Teacher: Björkman, Päivi
Language of Instruction: Finnish

Learning Outcomes

The student will know the development, structure and competition of Finnish and international retail supply chain.
The control systems for retailing in Finland and Europe are discussed. He/she will get a view of different working possibilities in retailing business.

Student's Workload

total work load 135 h of which
scheduled studies and the exam 65 h
autonomous studies 70 h

Prerequisites / Recommended Optional Courses

none

Contents

The structure and development of the retail supply chains. The distribution chains, groups and retailers and wholesalers networking in various lines. International chains. The role of retailing in the society and rules for building shops in European countries.

Recommended or Required Reading and Other Learning Resources/Tools

Heinimäki, Heikki. Kaupan toimintaympäristö. WSOY 2006.
Current articles, www-pages and other material announced by the lecturer

Mode of Delivery / Planned Learning Activities and Teaching Methods

studies in various shops and department stores 40 h
lectures and exam 40 h
individual studies in f ex internet 10 h
studying statistics and web-pages on retailing business 15 h
studying for the exam 20 h
teamwork 10 h

Assessment Criteria

1: The student understands the variables that effect the retailing and service business. She can recognize different types of retailing businesses.

3: As in 1 and the student can plan a successfull shop for certain environment on the basis och market studies. She knows hos retailing is regulated in Finland and partly also in other countries in Europe.

5: As in 1 and 3 and the student can analyze the retailing markets in a specific area. On the bases of the research she can find a proper business opportunity and understands the cause and effect of the european regulation.

Assessment Methods

numerical (0-5)
exam 90 %, excursions and reports 10 %


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