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Green Marketing

Structure Type: Study unit
Code: TFS1402
Type: Compulsory / Professional Studies
Curriculum: T-FE 2012
Level: Bachelor of Business Administration
Year of Study: 2 (2013-2014)
Credits: 3 cr
Responsible Teacher: Lillhannus, Åsa
Language of Instruction: Swedish

Courses During the Academic Year 2013-2014

Impl.Study TimeTeacher(s)LanguageEnrolment
12013-09-02 – 2013-12-20Åsa LillhannusFinnish2013-08-16 – 2013-09-13

Learning Outcomes

The student is able to know and understand environmental issues of marketing, both on a national level and internationally.

Student's Workload

Total work load of the course: 78 h
- of which scheduled studies: 39 h
- of which autonomous studies: 39 h

Prerequisites / Recommended Optional Courses

Customer oriented marketing; Corporate social responsibility

Contents

Sustainable marketing strategy, ethics in marketing, green communication.

Recommended or Required Reading and Other Learning Resources/Tools

Ottman Jaqueline A. 2011. The new rules of Green Marketing. Sheffield. Greenleaf Publishing Limited
Martin, Diane&Schouten, John. 2012. Sustainable Marketing. New Jersey. Prentice-Hall
Olausson Victoria. 2009. Grön kommunikation. Malmö. Liber.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures 20h, assignments and projects 19h

Assessment Criteria

1 the student understands some basics about consumer and buying behaviour
3 the student understands well the basics about consumer and buying behaviour and can apply learned issues in practice
5 the student understands excellently the basics about consumer and buying behaviour and can to a great extent apply the learned issues in practice

Assessment Methods

Examination 50% and assignments 50%.Numerical (0-5)


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