Green Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TFS1402 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-FE 2012 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2013-2014) |
| Credits: | 3 cr |
| Responsible Teacher: | Lillhannus, Åsa |
| Language of Instruction: | Swedish |
Courses During the Academic Year 2013-2014
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 1 | 2013-09-02 – 2013-12-20 | Åsa Lillhannus | Finnish | 2013-08-16 – 2013-09-13 |
Learning Outcomes
The student is able to know and understand environmental issues of marketing, both on a national level and internationally.
Student's Workload
Total work load of the course: 78 h
- of which scheduled studies: 39 h
- of which autonomous studies: 39 h
Prerequisites / Recommended Optional Courses
Customer oriented marketing; Corporate social responsibility
Contents
Sustainable marketing strategy, ethics in marketing, green communication.
Recommended or Required Reading and Other Learning Resources/Tools
Ottman Jaqueline A. 2011. The new rules of Green Marketing. Sheffield. Greenleaf Publishing Limited
Martin, Diane&Schouten, John. 2012. Sustainable Marketing. New Jersey. Prentice-Hall
Olausson Victoria. 2009. Grön kommunikation. Malmö. Liber.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures 20h, assignments and projects 19h
Assessment Criteria
1 the student understands some basics about consumer and buying behaviour
3 the student understands well the basics about consumer and buying behaviour and can apply learned issues in practice
5 the student understands excellently the basics about consumer and buying behaviour and can to a great extent apply the learned issues in practice
Assessment Methods
Examination 50% and assignments 50%.Numerical (0-5)