Business to Business - Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TFS1401 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-FE 2012 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2013-2014) |
| Credits: | 2 cr |
| Responsible Teacher: | Virtanen, Henrik |
| Language of Instruction: | Swedish |
Courses During the Academic Year 2013-2014
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 3 | 2014-01-07 – 2014-05-30 | Kim Skåtar | Swedish | 2013-12-09 – 2014-03-09 |
Learning Outcomes
The student understands business-to-business marketing, especially the characteristics of marketing communication. The student can plan and implement selling activities in companies and organisations.
Student's Workload
Total work load: 54 h. Scheduled studies: 26 h. Individual studies: 28 h.
Prerequisites / Recommended Optional Courses
No prerequisites
Contents
The activities of business-to-business marketing, organisational buying behaviour, sales promotion activities, public relations and marketing communication.
Recommended or Required Reading and Other Learning Resources/Tools
Giglierano, Vitale. 2002. Business to business marketing. Analysis & Practice in a dynamic Environment.
- Övrigt av läraren anvisat material.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and assignments
Assessment Criteria
1 The student understands the principles of business-to-business marketing, especially the characteristics of marketing communication.
3 The student understands well the principles of business-to-business marketing, especially the characteristics of marketing communication and can apply learned issues in practice on business-to-business markets.
5 The student understands excellently the principles of business-to-business marketing, especially the characteristics of marketing communication and can to a great extent apply the learned issues in practice on business-to-business markets.
Assessment Methods
Examination (60%) and assignments (40%). Numerical assessment (0-5).