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Front Page > Archived Education > Business Economics (T-FE) > 2012 > Year 3 > Marketing Strategy and Planning (TFS1203)

Marketing Strategy and Planning

Structure Type: Study unit
Code: TFS1203
Type: Compulsory / Professional Studies
Curriculum: T-FE 2012
Level: Bachelor of Business Administration
Year of Study: 3 (2014-2015)
Credits: 8 cr
Responsible Teacher: Virtanen, Henrik
Language of Instruction: Swedish

Learning Outcomes

The student acquires knowledge of the change process from vision to activities. The student knows the basic principles of planning and management of marketing.

Student's Workload

Total work load: 216 h. Scheduled studies: 104 h. Individual studies: 112 h.

Prerequisites / Recommended Optional Courses

Customer oriented marketing

Contents

The basics of marketing planning, analysing the prerequisites, strategies, objectives, planning of marketing activities and budgeting, controlling, motivation of personnel, marketing management.

Recommended or Required Reading and Other Learning Resources/Tools

Andberg, L & Eliason, B. 2011. Marknadsplanen. 5:th ed. Malmö. Liber Läromedel.
Cohen, W.A. 2006. Marketing Plan. 5:th ed. New York. Wiley&Sons.
Other material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and assigments, project work.

Assessment Criteria

1 The student understands some basics about marketing strategy, planning and management.
3 The student understands well marketing strategy, planning and management and is able to implement the knowledge in a marketing plan.
5 The student understands excellently marketing strategy, planning and management and is able to impelement the knowledge in a well articulated marketing plan.

Assessment Methods

Examination (50%) and assignment (50%) that includes reporting and presentation. Numerical assessment (0-5).


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