Marketing Strategy and Planning
| Structure Type: | Study unit |
|---|---|
| Code: | TFS1203 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-FE 2012 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2014-2015) |
| Credits: | 8 cr |
| Responsible Teacher: | Virtanen, Henrik |
| Language of Instruction: | Swedish |
Learning Outcomes
The student acquires knowledge of the change process from vision to activities. The student knows the basic principles of planning and management of marketing.
Student's Workload
Total work load: 216 h. Scheduled studies: 104 h. Individual studies: 112 h.
Prerequisites / Recommended Optional Courses
Customer oriented marketing
Contents
The basics of marketing planning, analysing the prerequisites, strategies, objectives, planning of marketing activities and budgeting, controlling, motivation of personnel, marketing management.
Recommended or Required Reading and Other Learning Resources/Tools
Andberg, L & Eliason, B. 2011. Marknadsplanen. 5:th ed. Malmö. Liber Läromedel.
Cohen, W.A. 2006. Marketing Plan. 5:th ed. New York. Wiley&Sons.
Other material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and assigments, project work.
Assessment Criteria
1 The student understands some basics about marketing strategy, planning and management.
3 The student understands well marketing strategy, planning and management and is able to implement the knowledge in a marketing plan.
5 The student understands excellently marketing strategy, planning and management and is able to impelement the knowledge in a well articulated marketing plan.
Assessment Methods
Examination (50%) and assignment (50%) that includes reporting and presentation. Numerical assessment (0-5).