Virtual Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TFS1104 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-FE 2012 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2013-2014) |
| Credits: | 4 cr |
| Responsible Teacher: | Virtanen, Henrik |
| Language of Instruction: | Swedish |
Learning Outcomes
The objective of the course is to introduce the students to the virtual market and its unique features in comparison with the traditional market. Special emphasis is put on planning, purchasing, communication and maintenance of virtual marketplaces.
Student's Workload
Total work load: 108 h. Scheduled studies: 45 h. Individual studies: 63 h.
Prerequisites / Recommended Optional Courses
Consumer and Buying Behaviour, Advertising Graphics
Contents
The unique features of the virtual market, terminology, Internet ads, e-business, marketing in virtual medias, web2 and moving pictures and sound through the Internet.
Recommended or Required Reading and Other Learning Resources/Tools
Hanson, W. 2000. Principles of Internet Marketing. Cincinnati. South-Western College Publishing.
Other material provided by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and assignments.
Assessment Criteria
1 The student understands some basics of virtual marketing.
3 The student understands well the principles of virtual marketing and knows in practice how to use a virtual marketplace as part of an organization's marketing portfolio.
5 The student understands excellently the principles of virtual marketing and knows very well in practice how to use a virtual marketplace as part of an organization's marketing portfolio.
Assessment Methods
Examination (60%) and assignments (40%). Numerical assessment (0-5).