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Front Page > Archived Education > Business Economics (T-FE) > 2012 > Year 1 > Customer Oriented Marketing (TFA0204)

Customer Oriented Marketing

Structure Type: Study unit
Code: TFA0204
Type: Compulsory / Professional Studies
Curriculum: T-FE 2012
Level: Bachelor of Business Administration
Year of Study: 1 (2012-2013)
Credits: 5 cr
Responsible Teacher: Lillhannus, Åsa
Language of Instruction: Swedish

Courses During the Academic Year 2012-2013

Impl.Study TimeTeacher(s)LanguageEnrolment
82012-08-27 – 2012-12-21Åsa LillhannusSwedish2012-08-13 – 2012-09-07
92012-08-27 – 2012-12-21Henrik VirtanenSwedish2012-08-13 – 2012-09-07
102012-08-24 – 2012-12-21Henrik VirtanenSwedish2012-08-13 – 2012-09-07

Learning Outcomes

The student acquires basic skills in successfully implementing customer oriented marketing in companies and organisations and is, in line with a customer oriented view, able to develop a business idea and is able to complete it with the aid of different marketing activities.

Student's Workload

Total work load of the course:135 h
- of which scheduled studies: 65 h
- of which autonomous studies: 65 h

Prerequisites / Recommended Optional Courses

None

Contents

Customer-oriented marketing, marketing environment, customer behavior, segmenting, positioning, marketing mix elements.

Recommended or Required Reading and Other Learning Resources/Tools

- Mossberg L, Sundström M. 2011. Marknadsföringsboken. Studentlitteratur. Lund.
- Blythe Jim. 2008. Essentials of Marketing, 2nd ed. Harlow. Prentice Hall.
- Other material informed by the teacher.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

1 the student understands some basics about customer oriented marketing
3 the student understands well the basics about customer oriented marketing and can apply learned issues in practice
5 the student understands excellently the basics about customer oriented marketing and can to a great extent apply the learned issues in practice

Assessment Methods

Examination and assignments. Presentation of course projects at the end of the course. Numerical assessment(0-5).


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