Customer Oriented Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TFA0204 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-FE 2012 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2012-2013) |
| Credits: | 5 cr |
| Responsible Teacher: | Lillhannus, Åsa |
| Language of Instruction: | Swedish |
Courses During the Academic Year 2012-2013
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 8 | 2012-08-27 – 2012-12-21 | Åsa Lillhannus | Swedish | 2012-08-13 – 2012-09-07 |
| 9 | 2012-08-27 – 2012-12-21 | Henrik Virtanen | Swedish | 2012-08-13 – 2012-09-07 |
| 10 | 2012-08-24 – 2012-12-21 | Henrik Virtanen | Swedish | 2012-08-13 – 2012-09-07 |
Learning Outcomes
The student acquires basic skills in successfully implementing customer oriented marketing in companies and organisations and is, in line with a customer oriented view, able to develop a business idea and is able to complete it with the aid of different marketing activities.
Student's Workload
Total work load of the course:135 h
- of which scheduled studies: 65 h
- of which autonomous studies: 65 h
Prerequisites / Recommended Optional Courses
None
Contents
Customer-oriented marketing, marketing environment, customer behavior, segmenting, positioning, marketing mix elements.
Recommended or Required Reading and Other Learning Resources/Tools
- Mossberg L, Sundström M. 2011. Marknadsföringsboken. Studentlitteratur. Lund.
- Blythe Jim. 2008. Essentials of Marketing, 2nd ed. Harlow. Prentice Hall.
- Other material informed by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
1 the student understands some basics about customer oriented marketing
3 the student understands well the basics about customer oriented marketing and can apply learned issues in practice
5 the student understands excellently the basics about customer oriented marketing and can to a great extent apply the learned issues in practice
Assessment Methods
Examination and assignments. Presentation of course projects at the end of the course. Numerical assessment(0-5).