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Front Page > Archived Education > Business Economics (T-FE) > 2011 > Year 2 > Company Internationalisation (TFS2101)

Company Internationalisation

Structure Type: Study unit
Code: TFS2101
Type: Optional obligatory / Basic Studies
Curriculum: T-FE 2011
Level: Bachelor of Business Administration
Year of Study: 2 (2012-2013)
Credits: 5 cr
Responsible Teacher: Blomquist, Helena
Language of Instruction: Swedish

Courses During the Academic Year 2012-2013

Impl.Study TimeTeacher(s)LanguageEnrolment
82013-01-07 – 2013-05-24Henrik VirtanenSwedish2012-12-07 – 2013-01-07

Learning Outcomes

The aim is to introduce the student to international marketing, international distribution systems and international marketing research.

Student's Workload

Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h

Prerequisites / Recommended Optional Courses

Basic studies

Contents

International distribution systems, distribution structure and alternative middlemen choices. Researching international markets, research process and conducting a marketing research. Cultural aspects in international marketing.

Recommended or Required Reading and Other Learning Resources/Tools

- Holmvall, Leif; Åkesson, Arne. 2004. Export&import – att göra internationella affärer. Liber. Malmö.
- Hellsten, Lars; Osarenkhoe, Aihie. 2003. Internationell ekonomi – resurser och handel i en gränslös värld. Academia Adacta. Lund.


Articles and other material provided by the teacher.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

1 the student understands some basics of company internationalisation
3 the student understands well basic of company internationalisation

5 the student understands excellent the basics of company internationalisation and can to a great extent apply the learned issues in practice

Assessment Methods

Written exam and cases.Numerical (0-5)


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