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Front Page > Archived Education > Business Economics (T-FE) > 2011 > Year 2 > Business to Business - Marketing (TFS1401)

Business to Business - Marketing

Structure Type: Study unit
Code: TFS1401
Type: Compulsory / Professional Studies
Curriculum: T-FE 2011
Level: Bachelor of Business Administration
Year of Study: 2 (2012-2013)
Credits: 2 cr
Responsible Teacher: Virtanen, Henrik
Language of Instruction: Swedish

Courses During the Academic Year 2012-2013

Impl.Study TimeTeacher(s)LanguageEnrolment
22013-01-07 – 2013-04-26Paula LundmanSwedish2012-12-07 – 2013-01-07

Learning Outcomes

The student understands business-to-business marketing, especially the characteristics of marketing communication. The student can plan and implement selling activities in companies and organisations.

Student's Workload

Total work load: 54 h. Scheduled studies: 26 h. Individual studies: 28 h.

Prerequisites / Recommended Optional Courses

No prerequisites

Contents

The activities of business-to-business marketing, organisational buying behaviour, sales promotion activities, public relations and marketing communication.

Recommended or Required Reading and Other Learning Resources/Tools

Giglierano, Vitale. 2002. Business to business marketing. Analysis & Practice in a dynamic Environment.
- Övrigt av läraren anvisat material.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and assignments

Assessment Criteria

1 The student understands the principles of business-to-business marketing, especially the characteristics of marketing communication.
3 The student understands well the principles of business-to-business marketing, especially the characteristics of marketing communication and can apply learned issues in practice on business-to-business markets.
5 The student understands excellently the principles of business-to-business marketing, especially the characteristics of marketing communication and can to a great extent apply the learned issues in practice on business-to-business markets.

Assessment Methods

Examination (60%) and assignments (40%). Numerical assessment (0-5).


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