Customer Relationship Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TFS1102 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-FE 2011 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2012-2013) |
| Credits: | 3 cr |
| Responsible Teacher: | Virtanen, Henrik |
| Language of Instruction: | Swedish |
Courses During the Academic Year 2012-2013
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 8 | 2013-03-04 – 2013-05-24 | Henrik Virtanen | Swedish | 2013-02-11 – 2013-03-04 |
Learning Outcomes
The objective is to study how relationship marketing, network marketing and interaction between parties function in marketing. The student applies the provided information in decisions regarding marketing.
Student's Workload
Total work load: 81 h. Scheduled studies: 39 h. Individual studies: 42 h.
Prerequisites / Recommended Optional Courses
Customer oriented marketing
Contents
The concept of relationship marketing, relationships between companies, relationships between company and customer and the impact of relationships on marketing.
Recommended or Required Reading and Other Learning Resources/Tools
- Gummesson, E (2004): Total Relationship Marketing. Marketing Management. Relationship strategy and CRM approaches for the network economy.
- Other material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
1 The student understands some basics about relationship marketing.
3 The student understands well the principles of relationship marketing and can apply learned issues in practice.
5 The student understands excellently the principles of relationship marketing and can to a great extent apply the learned issues in practice.
Assessment Methods
Examination (60%) and assignments (40%). Numerical assessment (0-5).