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Front Page > Archived Education > Business Economics (T-FE) > 2011 > Year 2 > Consumer and Buying Behaviour (TFS1101)

Consumer and Buying Behaviour

Structure Type: Study unit
Code: TFS1101
Type: Optional obligatory / Basic Studies
Curriculum: T-FE 2011
Level: Bachelor of Business Administration
Year of Study: 2 (2012-2013)
Credits: 3 cr
Responsible Teacher: Lillhannus, Åsa
Language of Instruction: Swedish

Courses During the Academic Year 2012-2013

Impl.Study TimeTeacher(s)LanguageEnrolment
82013-03-04 – 2013-05-24Åsa LillhannusSwedish2013-02-11 – 2013-03-04

Learning Outcomes

The student is able to understand consumers’ buying behaviour on the markets. The student can use his knowledge in order to develop marketing activities and to use them in practice.

Student's Workload

Total work load of the course: 78 h
- of which scheduled studies: 39 h
- of which autonomous studies: 39 h

Prerequisites / Recommended Optional Courses

Customer oriented marketing

Contents

Consumer behaviour,Factors that affect the buying process,
Consumer behaviour in future

Recommended or Required Reading and Other Learning Resources/Tools

- Peter, J.P. - Olson, J.C. 2005. Consumer Behaviour and Marketing Strategy. 7th ed. New York. McGraw-Hill. –
- other material named by the taecher

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures 20h, assignments and projects 19h.

Assessment Criteria

1 the student understands some basics about consumer and buying behaviour
3 the student understands well the basics about consumer and buying behaviour and can apply learned issues in practice
5 the student understands excellently the basics about consumer and buying behaviour and can to a great extent apply the learned issues in practice

Assessment Methods

Examination 50% and assignments 50%.Numerical (0-5)


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