Marketing Communications and Customer Service
| Structure Type: | Study unit |
|---|---|
| Code: | TFA0205 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | T-FE 2011 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2011-2012) |
| Credits: | 3 cr |
| Responsible Teacher: | Lundman, Paula |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2011-2012
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 6 | 2012-01-09 – 2012-04-27 | Päivi Björkman | Finnish | 2011-12-07 – 2012-01-15 |
| 7 | 2012-03-05 – 2012-04-27 | Klaus Salonen | Finnish | 2012-02-13 – 2012-03-11 |
Learning Outcomes
The student will be in command of the process involved in personal selling. The student knows the principles of quality marketing communication elements.
Student's Workload
Total work load of the course 78 h
- of which scheduled studies 39 h
- of which autonomous studies 39 h
Prerequisites / Recommended Optional Courses
None
Contents
The importance and purpose of personal selling and customer service, sales process, relationships and advertising.
Recommended or Required Reading and Other Learning Resources/Tools
Bergström S. - Leppänen A. 2009. Yrityksen asiakasmarkkinointi
Other material provided by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments
Assessment Criteria
1 the student understands some basics of marketing communication and selling
3 the student understands well the basics of marketing communication and can apply learned issues in practice
5 the student understands excellently the basics of marketing communication and can to a great extent apply the learned issues in practice
Assessment Methods
Numerical (0-5), examination 70 %, reports 30 %