VAMK

Change language: Suomi

Front Page > Archived Education > Business Economics (T-FE) > 2010V > Marketing Communications and Customer Service (TFA0205)

Marketing Communications and Customer Service

Structure Type: Study unit
Code: TFA0205
Type: Compulsory / Basic Studies
Curriculum: T-FE 2010V
Level: Bachelor of Business Administration
Credits: 3 cr
Responsible Teacher: Lundman, Paula
Language of Instruction: Finnish

Courses

Impl.Study TimeTeacher(s)LanguageEnrolment
32011-01-03 – 2011-04-29Paula LundmanFinnish2010-12-07 – 2011-01-09
42011-01-03 – 2011-04-29Paula LundmanFinnish2010-12-07 – 2011-01-09
52011-02-17 – 2011-05-27Paula Lundman, Sören GranlundFinnish2010-12-07 – 2011-01-09
62012-01-09 – 2012-04-27Päivi BjörkmanFinnish2011-12-07 – 2012-01-15
72012-03-05 – 2012-04-27Klaus SalonenFinnish2012-02-13 – 2012-03-11
82013-01-07 – 2013-04-26Päivi BjörkmanFinnish2012-12-07 – 2013-01-07
92013-01-07 – 2013-04-26Klaus SalonenFinnish2012-12-07 – 2013-01-07
102013-03-04 – 2013-05-24Päivi BjörkmanFinnish2013-02-11 – 2013-03-04

Learning Outcomes

The student will be in command of the process involved in personal selling. The student knows the principles of quality marketing communication elements.

Student's Workload

Total work load of the course 78 h
- of which scheduled studies 39 h
- of which autonomous studies 39 h

Prerequisites / Recommended Optional Courses

None

Contents

The importance and purpose of personal selling and customer service, sales process, relationships and advertising.

Recommended or Required Reading and Other Learning Resources/Tools

Bergström S. - Leppänen A. 2009. Yrityksen asiakasmarkkinointi
Other material provided by the lecturer

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments

Assessment Criteria

1 the student understands some basics of marketing communication and selling
3 the student understands well the basics of marketing communication and can apply learned issues in practice
5 the student understands excellently the basics of marketing communication and can to a great extent apply the learned issues in practice

Assessment Methods

Numerical (0-5), examination 70 %, reports 30 %


Back