Marketing Mix Elements in International Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TFS2102 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-FE 2010 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2011-2012) |
| Credits: | 5 cr |
| Responsible Teacher: | Nahan-Suomela, Rosmeriany |
| Language of Instruction: | English |
Courses During the Academic Year 2011-2012
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 7 | 2011-08-29 – 2011-12-30 | Rosmeriany Nahan-Suomela | English | 2011-08-19 – 2011-09-04 |
Learning Outcomes
To introduce the students to marketing mix elements and what role each element in marketing in international markets. The student is able to analyze and make marketing mix decisions in the international markets from a cross cultural perspective.
Student's Workload
Total work load of the course: 135 h
- of which scheduled studies: 65 h
- of which autonomous studies: 70 h
Prerequisites / Recommended Optional Courses
-
Contents
The special features of 7Ps: product, price, place, promotion, people, process and physical evidence decisions in the international markets from a cross cultural perspective.
Recommended or Required Reading and Other Learning Resources/Tools
Marketing : concepts and strategies. Sally Dibb, et.al. 2012. 6th ed. Andover : Cengage Learning
- Articles and other material informed by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and project assignments.
Assessment Criteria
1
The student is familiar with theories of marketing mix elements in international marketing. The student has ability to retrieve information from various sources and has an understanding of the significance of the correctness and reliability of the information. The student can act ethically and communicate professionally at the basic level.
3
The student can utilize theories, concepts of marketing mix elements in international marketing. The student can use the theories in doing assignments in areas of international marketing. The student has ability to assess the correctness and reliability of the information. The student can act ethically and communicate professionally
5
The student can consistently use, report and discuss the theories and issues of marketing mix elements in international marketing. In assignments, the student applies the learnt issues, uses and analyses the case company’s marketing mix elements in international marketing. The student recognizes the development needs in the field by providing excellent insights into connection between theory and practice. The student takes initiative, acts ethically and shows cultural understanding in different situations.
Assessment Methods
Numerical scale (0-5).
Exam, activity and assignments