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Marketing in Networks

Structure Type: Study module
Code: TFS1400
Type: Compulsory
Curriculum: T-FE 2010
Level: Bachelor of Business Administration
Credits: 15 cr
Responsible Teacher: Virtanen, Henrik
Language of Instruction: Swedish

Learning Outcomes

The aim is that the student acquires knowledge of marketing in networks focused on business-to-business and virtual networks and on relations between companies and customers. The student is able to develop marketing activities in networks and customer relations and can implement them in practice.

Courses:
Project marketing (3 cr)
Business-to-business marketing (2 cr)
Business-to-business networks (3 cr)
Virtual marketing (4 cr)
Customer relationship marketing (3 cr)


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