Marketing in Networks
| Structure Type: | Study module |
|---|---|
| Code: | TFS1400 |
| Type: | Compulsory |
| Curriculum: | T-FE 2010 |
| Level: | Bachelor of Business Administration |
| Credits: | 15 cr |
| Responsible Teacher: | Virtanen, Henrik |
| Language of Instruction: | Swedish |
Learning Outcomes
The aim is that the student acquires knowledge of marketing in networks focused on business-to-business and virtual networks and on relations between companies and customers. The student is able to develop marketing activities in networks and customer relations and can implement them in practice.
Courses:
Project marketing (3 cr)
Business-to-business marketing (2 cr)
Business-to-business networks (3 cr)
Virtual marketing (4 cr)
Customer relationship marketing (3 cr)