Business to Business - Networks
| Structure Type: | Study unit |
|---|---|
| Code: | TFS1304 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-FE 2010 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2012-2013) |
| Credits: | 3 cr |
| Responsible Teacher: | Virtanen, Henrik |
| Language of Instruction: | Swedish |
Learning Outcomes
The student will, out of a network perspective, understand the dynamics on industrial markets. Special emphasis is on analysing, planning and implementing co-operation between companies in order to reach competitive advantage.
Student's Workload
Total work load: 81 h. Scheduled studies: 39 h. Individual studies: 42 h.
Prerequisites / Recommended Optional Courses
No prerequisites
Contents
Characteristics and usability of the network perspective, creation of networks, planning of marketing in networks, networks in the future.
Recommended or Required Reading and Other Learning Resources/Tools
- Håkansson, H. et al. 2009. Business in networks. Chichester, John Wiley.
- Pirnes, H. 2002. Verkostoylivoima. Helsinki. WSOY.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and assigments.
Assessment Criteria
1 The student understands the principles of networks, relations and cooperation on business-to-business markets.
3 The student understands well the principles of networks, relations and cooperation and can apply learned issues in practice on business-to-business markets.
5 The student understands excellently the principles of networks, relations and cooperation and can to a great extent apply the learned issues in practice on business-to-business markets.
Assessment Methods
Examination (60%) and assignments (40%). Numerical assessment (0-5).