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Project Marketing

Structure Type: Study unit
Code: TFS1302
Type: Optional obligatory / Basic Studies
Curriculum: T-FE 2010
Level: Bachelor of Business Administration
Year of Study: 2 (2011-2012)
Credits: 3 cr
Responsible Teacher: Hellström, Heidi
Language of Instruction: Swedish

Courses During the Academic Year 2011-2012

Impl.Study TimeTeacher(s)LanguageEnrolment
52012-01-09 – 2012-04-27Sören GranlundSwedish2011-12-07 – 2012-01-15

Learning Outcomes

The student is informed about the project marketing and project selling. The special characteristics and qualities of projectmarketing and projectselling are covered. A special attention to international orientation is payed during the study period.

Student's Workload

Total work load of the course: 40 h
- of which scheduled studies: 30 h
- of which autonomous studies: 10 h

Prerequisites / Recommended Optional Courses

No prerequisites

Contents

The characteristics and qualities of project marketing, marketing strategy, project management, project marketing and management of co-operative networks, selling process of the projects.

Recommended or Required Reading and Other Learning Resources/Tools

Cova, Ghauri, Salle. 2002. Project Marketing: Beyond Competitive Bidding. West Sussex, England.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments

Assessment Criteria

5= the student understands excellent the basics about project marketing and can to a great extent apply the learned issues in practice
3= the student understands well the basics about project marketing and can apply learned issues in practice
1= the student understands some basics about project marketing

Assessment Methods

Course participation, completed tasks and examination.


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