Applied Decision Analysis
| Structure Type: | Study unit |
|---|---|
| Code: | TFS1105 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-FE 2010 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2012-2013) |
| Credits: | 4 cr |
| Responsible Teacher: | Skåtar, Kim |
| Language of Instruction: | Swedish |
Learning Outcomes
The objective is to provide necessary knowledge about the case-study method in the learning process. Marketing knowledge obtained from previous marketing courses is used to solve problems described in the cases. The student will develop his/her creativeness and ability to work independently by hands-on examples. Essential is that the student will master of his own learning-experience and practice problem-solving, decision-making, management and assessment.
Student's Workload
Total work load: 108 h. Lectures 3h. Scheduled studies: 30 h. Individual studies: 75 h.
Prerequisites / Recommended Optional Courses
Basics of marketing, marketing of services, relationship marketing.
Contents
Process real-situational organizational problems, understanding the problems by hand, assess different potential decisions and practice decision
Recommended or Required Reading and Other Learning Resources/Tools
Material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
1 The student understands some basics of business management from a marketing point of view.
3 The student understands well the principles of business management from a marketing marketing point of view and can apply learned issues in practice.
5 The student understands excellently the principles of business management from a marketing point of view and can to a great extent apply the learned issues in practice
Assessment Methods
Numerical assessment(0-5). Assignments and presentations 50%. Active participation in class 50%.