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Front Page > Archived Education > Business Economics (T-FE) > 2010 > Year 2 > Marketing of Services (TFS1103)

Marketing of Services

Structure Type: Study unit
Code: TFS1103
Type: Optional obligatory / Basic Studies
Curriculum: T-FE 2010
Level: Bachelor of Business Administration
Year of Study: 2 (2011-2012)
Credits: 5 cr
Responsible Teacher: Skåtar, Kim
Language of Instruction: Swedish

Courses During the Academic Year 2011-2012

Impl.Study TimeTeacher(s)LanguageEnrolment
72011-08-29 – 2012-03-02Kim SkåtarSwedish2011-08-19 – 2011-09-04

Learning Outcomes

The objective is to provide knowledge about special issues regarding marketing of services.

Student's Workload

Total work load: 135 h. Scheduled studies: 50 h. Individual studies: 85 h.

Prerequisites / Recommended Optional Courses

Basics of marketing

Contents

The service-production system, service quality and development of services, principles of service management.

Recommended or Required Reading and Other Learning Resources/Tools

Grönroos C. 2007: Service Management and Marketing. Customer Management in Service Competition. 3rd edition. John Wiley & Co, Chichester.
• Other material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

1 The student understands some basics about services marketing.
3 The student understands well the principles of services marketing and can apply learned issues in practice.
5 The student understands excellently the principles of services marketing and can to a great extent apply the learned issues in practice.

Assessment Methods

Numerical assessment (0-5). Active participation in class 25%, Examination 50% and assignments 25%.


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