Marketing of Services
| Structure Type: | Study unit |
|---|---|
| Code: | TFS1103 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-FE 2010 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2011-2012) |
| Credits: | 5 cr |
| Responsible Teacher: | Skåtar, Kim |
| Language of Instruction: | Swedish |
Courses During the Academic Year 2011-2012
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 7 | 2011-08-29 – 2012-03-02 | Kim Skåtar | Swedish | 2011-08-19 – 2011-09-04 |
Learning Outcomes
The objective is to provide knowledge about special issues regarding marketing of services.
Student's Workload
Total work load: 135 h. Scheduled studies: 50 h. Individual studies: 85 h.
Prerequisites / Recommended Optional Courses
Basics of marketing
Contents
The service-production system, service quality and development of services, principles of service management.
Recommended or Required Reading and Other Learning Resources/Tools
Grönroos C. 2007: Service Management and Marketing. Customer Management in Service Competition. 3rd edition. John Wiley & Co, Chichester.
Other material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
1 The student understands some basics about services marketing.
3 The student understands well the principles of services marketing and can apply learned issues in practice.
5 The student understands excellently the principles of services marketing and can to a great extent apply the learned issues in practice.
Assessment Methods
Numerical assessment (0-5). Active participation in class 25%, Examination 50% and assignments 25%.