Planning the International Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TFS2103 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-FE 2009 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2011-2012) |
| Credits: | 5 cr |
| Responsible Teacher: | Virtanen, Henrik |
| Language of Instruction: | Swedish |
Courses During the Academic Year 2011-2012
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 6 | 2012-01-09 – 2012-04-27 | Sören Granlund | Swedish | 2011-12-07 – 2012-01-15 |
Learning Outcomes
The student is able to analyze and make decisions in strategic and operative marketing planning for international markets.
Student's Workload
Total work load of the course: 135 h
of which scheduled studies: 65 h
- of which autonomous studies: 70 h
Prerequisites / Recommended Optional Courses
Marketing Mix Elements in International Marketing
Contents
International marketing strategy and planning. Strategic and operative planning process.
Recommended or Required Reading and Other Learning Resources/Tools
- Andberg. L, Eliasson. B, Marknadsplanen 2 uppl. Malmö. LiberLäromedel.
- Articles and other material provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
1 The student understands the basics of Marketing Planning
3 The student understands well the basics of Marketing Planning and can apply learned issues in practice
5 The student understands excellently the basics of Marketing Planning and can to a great extent apply learned issues in practice
Assessment Methods
Examination and assignments. Numerical assessment (0-5).