Company Internationalisation
| Structure Type: | Study unit |
|---|---|
| Code: | TFS2101 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-FE 2009 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2010-2011) |
| Credits: | 5 cr |
| Responsible Teacher: | Blomquist, Helena |
| Language of Instruction: | Swedish |
Courses During the Academic Year 2010-2011
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 6 | 2010-08-30 – 2010-12-17 | Anna-Lena Groos | Swedish | 2010-08-20 – 2010-09-05 |
Learning Outcomes
The aim is to introduce the student to international marketing, international distribution systems and international marketing research.
Student's Workload
Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h
Prerequisites / Recommended Optional Courses
Basic studies
Contents
International distribution systems, distribution structure and alternative middlemen choices. Researching international markets, research process and conducting a marketing research. Cultural aspects in international marketing.
Recommended or Required Reading and Other Learning Resources/Tools
- Holmvall, Leif; Åkesson, Arne. 2004. Export&import att göra internationella affärer. Liber. Malmö.
- Hellsten, Lars; Osarenkhoe, Aihie. 2003. Internationell ekonomi resurser och handel i en gränslös värld. Academia Adacta. Lund.
Articles and other material provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
1 the student understands some basics of company internationalisation
3 the student understands well basic of company internationalisation
5 the student understands excellent the basics of company internationalisation and can to a great extent apply the learned issues in practice
Assessment Methods
Written exam and cases.Numerical (0-5)