Basics of Marketing
| Structure Type: | Study module |
|---|---|
| Code: | TFA0200 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | T-FE 2009 |
| Level: | Bachelor of Business Administration |
| Credits: | 11 cr |
| Responsible Teacher: | Virtanen, Henrik |
| Language of Instruction: | Swedish |
Learning Outcomes
The objective of specialised professional studies is that the student knows and understands both new and traditional ways of operating in marketing and knows how to implement them in practice. The student is able to, in a systematic way, work with issues regarding marketing in an international surrounding. The student can analyze markets and is able to make decisions regarding marketing in a dynamic environment.