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Front Page > Archived Education > Business Economics (T-FE) > 2008V > Year 2 > Planning the International Marketing (TFS2103)

Planning the International Marketing

Structure Type: Study unit
Code: TFS2103
Type: Optional obligatory / Basic Studies
Curriculum: T-FE 2008V
Level: Bachelor of Business Administration
Year of Study: 2 (2009-2010)
Credits: 5 cr
Responsible Teacher: Virtanen, Henrik
Language of Instruction: Swedish

Courses During the Academic Year 2009-2010

Impl.Study TimeTeacher(s)LanguageEnrolment
32009-08-24 – 2009-12-19Karl-Johan SmedsSwedish2009-08-14 – 2009-09-06
42010-01-04 – 2010-05-01Sören GranlundSwedish2009-12-07 – 2010-01-10

Learning Outcomes

The student is able to analyze and make decisions in strategic and operative marketing planning for international markets.

Student's Workload

Total work load of the course: 135 h
of which scheduled studies: 65 h
- of which autonomous studies: 70 h

Prerequisites / Recommended Optional Courses

Marketing Mix Elements in International Marketing

Contents

International marketing strategy and planning. Strategic and operative planning process.

Recommended or Required Reading and Other Learning Resources/Tools

- Andberg. L, Eliasson. B, Marknadsplanen 2 uppl. Malmö. LiberLäromedel.
- Articles and other material provided by the teacher.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

1 The student understands the basics of Marketing Planning
3 The student understands well the basics of Marketing Planning and can apply learned issues in practice
5 The student understands excellently the basics of Marketing Planning and can to a great extent apply learned issues in practice

Assessment Methods

Examination and assignments. Numerical assessment (0-5).


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