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Front Page > Archived Education > Business Economics (T-FE) > 2008V > Year 3 > Business to Business - Marketing (TFS1303)

Business to Business - Marketing

Structure Type: Study unit
Code: TFS1303
Type: Optional obligatory / Basic Studies
Curriculum: T-FE 2008V
Level: Bachelor of Business Administration
Year of Study: 3 (2010-2011)
Credits: 3 cr
Responsible Teacher: Skåtar, Kim
Language of Instruction: Swedish

Courses During the Academic Year 2010-2011

Impl.Study TimeTeacher(s)LanguageEnrolment
42010-08-30 – 2010-10-22Kim SkåtarSwedish2010-08-20 – 2010-09-05

Learning Outcomes

The student understands business-to-business marketing, especially the characteristics of marketing communication. The student can plan and implement selling activities in companies and organisations.

Student's Workload

Total work load: 81 h. Scheduled studies: 21 h. Individual studies: 50 h.

Prerequisites / Recommended Optional Courses

Customer oriented marketing.

Contents

The activities of business-to-business marketing, organisational buying behaviour, sales promotion activities, public relations and marketing communication.

Recommended or Required Reading and Other Learning Resources/Tools

Flodhammar, Å. – Bäckman, B et.al. Industriell marknadsföring. Marknadsundersökning, reklam, försäljning och planering.
Giglierano, Vitale. 2002. Business to business marketing. Analysis & Practice in a dynamic Environment.
Gadde, L-E. – Håkansson, H. Professionellt inköp. Studentlitteratur.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and assigments

Assessment Criteria

1 The student understands some basics about business to business-marketing.
3 The student understands well the principles of business to business-marketing, especially marketing communication and can apply learned issues in practice.
5 The student understands excellently the principles of business to business-marketing, especially marketing communication and can to a great extent apply the learned issues in practice.

Assessment Methods

Numerical (0-5).


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