Business to Business - Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TFS1303 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-FE 2008V |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2010-2011) |
| Credits: | 3 cr |
| Responsible Teacher: | Skåtar, Kim |
| Language of Instruction: | Swedish |
Courses During the Academic Year 2010-2011
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 4 | 2010-08-30 – 2010-10-22 | Kim Skåtar | Swedish | 2010-08-20 – 2010-09-05 |
Learning Outcomes
The student understands business-to-business marketing, especially the characteristics of marketing communication. The student can plan and implement selling activities in companies and organisations.
Student's Workload
Total work load: 81 h. Scheduled studies: 21 h. Individual studies: 50 h.
Prerequisites / Recommended Optional Courses
Customer oriented marketing.
Contents
The activities of business-to-business marketing, organisational buying behaviour, sales promotion activities, public relations and marketing communication.
Recommended or Required Reading and Other Learning Resources/Tools
Flodhammar, Å. Bäckman, B et.al. Industriell marknadsföring. Marknadsundersökning, reklam, försäljning och planering.
Giglierano, Vitale. 2002. Business to business marketing. Analysis & Practice in a dynamic Environment.
Gadde, L-E. Håkansson, H. Professionellt inköp. Studentlitteratur.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and assigments
Assessment Criteria
1 The student understands some basics about business to business-marketing.
3 The student understands well the principles of business to business-marketing, especially marketing communication and can apply learned issues in practice.
5 The student understands excellently the principles of business to business-marketing, especially marketing communication and can to a great extent apply the learned issues in practice.
Assessment Methods
Numerical (0-5).