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Virtual Marketing

Structure Type: Study unit
Code: TFS1104
Type: Optional obligatory / Basic Studies
Curriculum: T-FE 2008V
Level: Bachelor of Business Administration
Year of Study: 2 (2009-2010)
Credits: 4 cr
Responsible Teacher: Virtanen, Henrik
Language of Instruction: Swedish

Courses During the Academic Year 2009-2010

Impl.Study TimeTeacher(s)LanguageEnrolment
42009-10-26 – 2010-03-06Karl-Johan SmedsSwedish2009-10-05 – 2009-11-01
52010-01-04 – 2010-05-01Karl-Johan SmedsSwedish2009-12-07 – 2010-01-10

Learning Outcomes

The objective of the course is to introduce the students to the virtual market and its unique features in comparison with the traditional market. Special emphasis is put on planning, purchasing, communication and maintenance of virtual marketplaces.

Student's Workload

Total work load: 108 h. Scheduled studies: 45 h. Individual studies: 63 h.

Prerequisites / Recommended Optional Courses

Consumer and Buying Behaviour, Advertising Graphics

Contents

The unique features of the virtual market, terminology, Internet ads, e-business, marketing in virtual medias, web2 and moving pictures and sound through the Internet.

Recommended or Required Reading and Other Learning Resources/Tools

• Hanson, W. 2000. Principles of Internet Marketing. Cincinnati. South-Western College Publishing.
• Other material provided by the teacher

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and assignments.

Assessment Criteria

1 The student understands some basics of virtual marketing.
3 The student understands well the principles of virtual marketing and knows in practice how to use a virtual marketplace as part of an organization's marketing portfolio.
5 The student understands excellently the principles of virtual marketing and knows very well in practice how to use a virtual marketplace as part of an organization's marketing portfolio.

Assessment Methods

Examination (60%) and assignments (40%). Numerical assessment (0-5).


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