VAMK

Change language: Suomi

Front Page > Archived Education > Business Economics (T-FE) > 2008V > Year 1 > Personal Selling and Advertising (TFA0203)

Personal Selling and Advertising

Structure Type: Study unit
Code: TFA0203
Type: Compulsory / Basic Studies
Curriculum: T-FE 2008V
Level: Bachelor of Business Administration
Year of Study: 1 (2008-2009)
Credits: 3 cr
Responsible Teacher: Melin, Kirsti
Language of Instruction: Finnish

Courses During the Academic Year 2008-2009

Impl.Study TimeTeacher(s)LanguageEnrolment
82008-08-25 – 2008-10-25Kari TikkalaFinnish2008-08-15 – 2008-09-07
92009-01-05 – 2009-05-02Päivi BjörkmanFinnish2008-12-08 – 2009-01-11
102009-01-05 – 2009-05-02Päivi BjörkmanFinnish2008-12-08 – 2009-01-11

Learning Outcomes

The student will be in command of the process involved in personal selling. The student knows the principles of quality advertising and the process involved in advertising.

Contents

The importance and purpose of personal selling and customer service, sales process, relationships and advertising.

Recommended or Required Reading and Other Learning Resources/Tools

Futrell, C. 1998. Fundamentals of Selling. London. McGraw-Hill.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments

Assessment Methods

Course participation, completed tasks and examination


Back