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Front Page > Archived Education > Business Economics (T-FE) > 2008V > Year 1 > Basics of Marketing (TFA0201)

Basics of Marketing

Structure Type: Study unit
Code: TFA0201
Type: Compulsory / Basic Studies
Curriculum: T-FE 2008V
Level: Bachelor of Business Administration
Year of Study: 1 (2008-2009)
Credits: 5 cr
Responsible Teacher: Melin, Kirsti
Language of Instruction: Swedish

Courses During the Academic Year 2008-2009

Impl.Study TimeTeacher(s)LanguageEnrolment
82008-08-25 – 2008-12-20Sören GranlundSwedish2008-08-15 – 2008-09-07
92008-08-25 – 2008-12-20Sören GranlundSwedish2008-08-15 – 2008-09-07
102008-08-25 – 2008-12-20Sören GranlundSwedish2008-08-15 – 2008-09-07

Learning Outcomes

The student understands the contents of marketing and quality concepts. The student gets familiar with the marketing mix and different quality standards. The student also knows the concept of a marketing plan and understands the connection between quality management and corporate result.

Contents

Customer-oriented marketing, marketing environment, customer behavior, segmenting, positioning, marketing mix elements, quality management

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Methods

Examination and assignments. Presentation of course projects at the end of the course. Numerical assessment(0-5).


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