Consumer and Buying Behaviour
| Structure Type: | Study unit |
|---|---|
| Code: | TFS1101 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-FE 2008 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2009-2010) |
| Credits: | 3 cr |
| Responsible Teacher: | Lillhannus, Åsa |
| Language of Instruction: | Swedish |
Courses During the Academic Year 2009-2010
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 4 | 2009-10-26 – 2010-03-06 | Åsa Lillhannus | Swedish | 2009-10-05 – 2009-11-01 |
| 5 | 2010-01-04 – 2010-03-06 | Sören Granlund | Swedish | 2009-12-07 – 2010-01-10 |
Learning Outcomes
The student is able to understand consumers buying behaviour on the markets. The student can use his knowledge in order to develop marketing activities and to use them in practice.
Student's Workload
Total work load of the course: 78 h
- of which scheduled studies: 39 h
- of which autonomous studies: 39 h
Prerequisites / Recommended Optional Courses
Customer oriented marketing
Contents
Consumer behaviour,Factors that affect the buying process,
Consumer behaviour in future
Recommended or Required Reading and Other Learning Resources/Tools
- Peter, J.P. - Olson, J.C. 2005. Consumer Behaviour and Marketing Strategy. 7th ed. New York. McGraw-Hill.
- other material named by the taecher
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures 20h, assignments and projects 19h.
Assessment Criteria
1 the student understands some basics about consumer and buying behaviour
3 the student understands well the basics about consumer and buying behaviour and can apply learned issues in practice
5 the student understands excellently the basics about consumer and buying behaviour and can to a great extent apply the learned issues in practice
Assessment Methods
Examination 50% and assignments 50%.Numerical (0-5)