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Front Page > Archived Education > Business Economics (T-FE) > 2008 > Marketing to Consumers (TFS1100)

Marketing to Consumers

Structure Type: Study module
Code: TFS1100
Type: Compulsory / Basic Studies
Curriculum: T-FE 2008
Level: Bachelor of Business Administration
Credits: 15 cr
Responsible Teacher: Virtanen, Henrik
Language of Instruction: Swedish

Learning Outcomes

The aim is that the student knows the aspects of consumer marketing. The student is able to develop marketing activities on consumer markets and can implement them in practice.

Courses:
Consumer and buying behaviour (3 cr)
Applied decision analysis (4 cr)
Marketing of services (5 cr)
Relationship marketing (3 cr)


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