Marketing to Consumers
| Structure Type: | Study module |
|---|---|
| Code: | TFS1100 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | T-FE 2008 |
| Level: | Bachelor of Business Administration |
| Credits: | 15 cr |
| Responsible Teacher: | Virtanen, Henrik |
| Language of Instruction: | Swedish |
Learning Outcomes
The aim is that the student knows the aspects of consumer marketing. The student is able to develop marketing activities on consumer markets and can implement them in practice.
Courses:
Consumer and buying behaviour (3 cr)
Applied decision analysis (4 cr)
Marketing of services (5 cr)
Relationship marketing (3 cr)