Basics of Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TFA0201 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | T-FE 2008 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2008-2009) |
| Credits: | 5 cr |
| Responsible Teacher: | Melin, Kirsti |
| Language of Instruction: | Swedish |
Courses During the Academic Year 2008-2009
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 8 | 2008-08-25 – 2008-12-20 | Sören Granlund | Swedish | 2008-08-15 – 2008-09-07 |
| 9 | 2008-08-25 – 2008-12-20 | Sören Granlund | Swedish | 2008-08-15 – 2008-09-07 |
| 10 | 2008-08-25 – 2008-12-20 | Sören Granlund | Swedish | 2008-08-15 – 2008-09-07 |
Learning Outcomes
The student understands the contents of marketing and quality concepts. The student gets familiar with the marketing mix and different quality standards. The student also knows the concept of a marketing plan and understands the connection between quality management and corporate result.
Contents
Customer-oriented marketing, marketing environment, customer behavior, segmenting, positioning, marketing mix elements, quality management
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Methods
Examination and assignments. Presentation of course projects at the end of the course. Numerical assessment(0-5).