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International Marketing

Structure Type: Study module
Code: TFS2100
Type: Compulsory / Basic Studies
Curriculum: T-FE 2006
Level: Bachelor of Business Administration
Credits: 15 cr
Responsible Teacher: Blomquist, Helena
Language of Instruction: Swedish

Learning Outcomes

The student understands how to use information for marketing decisions especially in international settings.
The student masters elements of marketing in international context both in consumer and business to business marketing.
The student can collect, analyze and interpret relevant information from the market.


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