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Front Page > Archived Education > Business Economics (T-FE) > 2006 > Year 3 > Management and Marketing Planning (TFS1202)

Management and Marketing Planning

Structure Type: Study unit
Code: TFS1202
Type: Optional obligatory / Basic Studies
Curriculum: T-FE 2006
Level: Bachelor of Business Administration
Year of Study: 3 (2008-2009)
Credits: 8 cr
Responsible Teacher: Virtanen, Henrik
Language of Instruction: Swedish

Courses During the Academic Year 2008-2009

Impl.Study TimeTeacher(s)LanguageEnrolment
32008-08-25 – 2009-03-07Kari TikkalaSwedish2008-08-15 – 2008-08-31

Learning Outcomes

The student acquires knowledge of the change process from vision to activities. The student knows the basic principles of planning and management of marketing.

Student's Workload

Total work load: 216 h. Scheduled studies: 104 h. Individual studies: 112 h.

Prerequisites / Recommended Optional Courses

Customer oriented marketing

Contents

The basics of marketing planning, analysing the prerequisites, strategies, objectives, planning of marketing activities and budgeting, controlling, motivation of personnel, marketing management.

Recommended or Required Reading and Other Learning Resources/Tools

Andeberg, L – Eliason, B. 2005. Marknadsplanen. 4 ed. Malmö. Liber Läromedel.
Cohen, W.A. 2006. Marketing Plan. 5 ed. New York. Wiley&Sons.
Lumijärvi, O-P. 1997. Toimintojohtaminen -activity based managementing suomalaisia sovelluksia. Espoo. WSOY.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and assigments, project work.

Assessment Criteria

1 The student understands some basics about marketing strategy, planning and management.
3 The student understands well marketing strategy, planning and management and is able to implement the knowledge in a marketing plan.
5 The student understands excellently marketing strategy, planning and management and is able to impelement the knowledge in a well articulated marketing plan.

Assessment Methods

Numerical (0-5).


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