Information and Planning
| Structure Type: | Study module |
|---|---|
| Code: | TFS1200 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | T-FE 2006 |
| Level: | Bachelor of Business Administration |
| Credits: | 15 cr |
| Responsible Teacher: | Virtanen, Henrik |
| Language of Instruction: | Swedish |
Learning Outcomes
The aim is that the student knows the planning process of marketing and understands the importance of information as a basis for planning. The student is able to use methods of collecting and analyzing and is able to develop a marketing plan.
Courses:
Marketing research (7 cr)
Marketing strategy and planning (8 cr)